This sample marketing plan was created with Marketing Plan Pro software. The primary goal of the marketing efforts will be to communicate this to existing and potential customers. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. We exist to attract and maintain customers.
Market Trends Coffee is the second largest commodity market next to oil and Brazil has remained the largest producer of coffee in the world for two centuries. Imports of Arabica coffee in the United States have increased ninety-four percent in the past five years and consumption of coffee within Brazil has seen similar increases.
In addition, demand for green coffee is above the market clearing level, and market price and crop yield estimates are at an all time high.
The increase in the number of independent specialty roasters in the United States and Brazil has contributed to and is an indicator of the increased demand for coffee. Within the larger coffee market is the target market, the specialty roaster.
These discerning customers want the highest quality coffee beans. They serve the growing "gourmet" coffee market and are represented by large American companies like Starbucks and thousands of smaller specialty roasters.
The Arabica bean is considered to be the best in the world and as such, the demand for Arabica beans is high on the specialty roaster market.
Specialty roasters are willing to pay more for Arabica beans and attempt to distinguish themselves via the characteristics of the bean they use i.
The final consumer is relatively price insensitive if the coffee is good, has won awards, or is compatible with a popular trend. The number of specialty roasters has increased from a handful of well-known companies to thousands of independent entities.
There is a constant struggle within this market to produce the best coffee and serve one or more niches within the larger market. Brazilian coffee producers and exporters have made great efforts to improve agricultural techniques, processing methods, and distribution in order to better serve this growing market.
Demand for Brazilian coffee is currently greater than supply. Strengths Strong relationships with growers as well as American and Brazilian wholesalers and roasters. The use of the highest quality beans. Sophisticated technology that drives production costs done while ensuring quality.
Dependence on a few suppliers who are the only ones capable of growing the highest quality Arabica beans. A limited marketing budget, necessary for developing brand awareness.
Opportunities Participation within a growing industry. Coffee is a universal beverage.
The ability to increase the profit margin through the leveraging of technology. Threats The commodity aspect of coffee. There are approximately Brazilian businesses in this market.
However, approximately 30 companies account for approximately eighty percent of the total amount of green Arabica exports. In addition many of these companies prepare, export and sell, to the Brazilian market, other coffee products.
Green Robusta Conillon beans: The Robusta bean is produced in far less quantity, in Brazil, than the Arabica and is considered an inferior species.
The Robusta market represents less than ten percent of all coffee produced in Brazil. These are instant water soluble coffees and are either decaffeinated or not. Sales of soluble coffee products account for approximately twelve percent of the total market. Approximately eighty-five percent of all roasted and ground coffee decaffeinated and non-decaffeinated goes to internal consumption and represents approximately twenty-seven percent of the total coffee market.
The purchase decision for the customer is based on trust in the process and bean selection. The beans are priced up to nine percent higher than similar products.The situation analysis page of the caninariojana.com coffee export sample marketing plan. Our Brands: Search. Sample Marketing Plans; Marketing Software; Marketing Articles Costs of doing business with American firms while S&S is located in Brazil.
easier it is to develop a business plan after the first time. Plus, after a revision or two you will know more about your international business market opportunities to export products. The purpose of the Export Business Plan is to prepare your business to enter the international marketplace.
This worksheet will serve as a step-by-step guide to lead you through the process of exporting your product to an international market. Best Powerpoint theme for Business Presentation Fresh Export Business Plan Sample 17 Best Ideas About Business Plan format source:caninariojana.com Powerpoint Template Design.
Welcome to Download Free powerpoint templates design, Business presentation, pinstripe and ribbon design PowerPoint, illustrated landscape design PowerPoint. Nov 19, · This informative business binder provides the essential knowledge you need to plan and start an import/export business.
It covers such basics of import export businesses as location considerations, facility requirements, personnel needs, legal requirements, finance, marketing, operations, and more/5(2).
A Step-by-Step Guide for Writing a Business Plan and Starting Your Own Business, y A 15 page sample business plan. y + motivational and fact quotes, 11 success stories, and 33 profit tips!
Starting & Operating an Import/Export Business.. 3 Strategies for Expanding into Importing.