This post is less something I will defend to the death and more a form of self-therapy. On each tick, a cell tries to be the same color that the cell above it was last tick. On each tick, a cell tries NOT to be the same color that the cell below it was last tick.
Ultimately, movements are brands. The problems come when you use the same metaphors repeatedly. If you always discuss the brain as if it were a computer, it comes to seem increasingly like a computer to you. Using a thing which you understand well as an analogy in order to make sense of something you understand less well can be useful.
Aapje September 14, at So the way I see it, you are chastising me for a completely non-standard reading of my words. I just explained why movements rarely just dissolve themselves when they reach their initial goals, but why they tend to get taken over. That is a very specific point and I never extended my analogy beyond that.
Art Vandelay September 14, at 2: Yes, Apple and Pepsi are brands. As you point out they are both companies, they are entities which are endeavouring to sell products to make money. Social movements are not companies and they are not brands.
Well-known multinational corporations are brands but they do things other than branding, therefore movements which try to bring about social and political change are also brands?
No, they understood themselves to be continuing a tradition and building upon the work of those that came before them. Charles F September 14, at 3: And it makes coordinating a large group easier than trying to argue for each individual policy.
Part of its success, he holds, lay in the fact that at its height, Occupy could be described by a Claude Levi-Strauss term: And that broad vagueness is its strength.
Aapje September 14, at 5: Instead, the value is what they stand for. Yet what they stand for exists without the branding. So why do we have branding? Also, they often depend on others to make the evaluation, so they trust the perception of the brand that others communicate in various ways.
These usually have positive and negative sides, so there is a cost and benefit to abandoning the brand and building up a new brand. So an advocacy movement that adopts a strong brand will often get support because of their brand reputation. This can backfire when people are made aware that the people who now use the brand are not acting consistently with the brand reputation, however, because of cognitive dissonance, tribalism and such, the gap often actually has to be pretty big before people update their perception of the brand.
You seem to consider it a logical statement that people have to keep the same name if they are part of the same tradition, but you should really unpack this and realize that this last sentence is not 1-on-1 connected to adopting an existing name of a movement with different ideals.
Understanding that you continue a tradition and build on the work of others is knowledge. You seem to consider it a given that people have to communicate their knowledge on this front, but many others do not do this by keeping the same name.
For example, the inventors of Java knew that their programming language has many elements derived from other languages. Instead they chose to develop a separate reputation. Communists understood themselves to be continuing a Marxist and socialist tradition, yet they chose to use a different name, rather than adopt a more generic brand.
So it is clearly not a given that people must keep using the same branding.
Now, my point is that many of the same mechanisms that affect brands, also affect the names of advocacy movements. So understanding the way brands affect people helps you understand how other labels affect people.
It all gets processed by the same human brain.Therefore, to my mind, school policies should allow the possession of cellphones, but their in-class use should be prohibited. Cellphones could be left in lockers, or required to remain turned off during the entirety of school class time.
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